20 Jan 2020

UK sports bodies reinvest £163m from broadcast revenues into sport under Voluntary Code

UK sports bodies reinvest £163m from broadcast revenues into sport under Voluntary Code news article image

The commitment forms part of the Voluntary Code of Conduct on the Broadcasting of Major Sporting Events, which is administered and supported by the Sport and Recreation Alliance.

This Code requires signatories to put a minimum of 30% of net broadcasting revenues back into their respective sports and to make their events available to free-to-air broadcasters in live, recorded or highlights form so that they can be viewed by the vast majority of the population.

The Football Association, England and Wales Cricket Board, Rugby Football League, Rugby Football Union, The R&A and the LTA (jointly with the All England Lawn Tennis Club on behalf of The Championships, Wimbledon) were compliant with both requirements in the 2018/19 compliance period.

Commenting on this year’s review of Code compliance, Chair Jon Zeff said:

“The level of reinvestment committed by signatories to the Code highlights the crucial role the Code plays in ensuring that revenues generated at the top end of sport contribute to the long-term development of the grassroots to create opportunities for all.

“Another key aspect of the Code is the assurance that, wherever possible, the best sporting events are available to everyone and access to them is not dependent on the ability to pay for a subscription service.

“£163 million represents a significant contribution to the development of the respective sports and reinforces the importance of the Code as a collective commitment by governing bodies and event organisers.”

Bodies who are signatories to the accessibility requirement only, and were compliant in this regard, were the European Tour, Premier League and UK Athletics.

Latest News

20 Jun 2025

Alliance responds as more details announced from Government following its Spending Review

The Sport and Recreation Alliance welcomes Government’s commitment to investing in community sport, recreation and physical activity, and its recognition of the social and economic value it provides.

Read more Arrow Right
12 Jun 2025

Sport, recreation and physical activity sector calls for clear vision from Government as Spending Review signals commitment to national health and growth

The National Sector Partners Group has issued a joint statement following the announcement of the Government’s Comprehensive Spending Review today.

Read more Arrow Right
10 Jun 2025

Statement from the Alliance on appointment of new Sport England CEO

Today Sport England has announced the appointment of its new Chief Executive, Simon Hayes, who will begin the role in September.

Read more Arrow Right

Become a member

Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!

Register now

Our Partners

Admincontrol logoAir IT logoGateley Legal logoSport:80 logoZellar logo93FT logo