The commitment forms part of the Voluntary Code of Conduct on the Broadcasting of Major Sporting Events, which is administered and supported by the Sport and Recreation Alliance.
This Code requires signatories to put a minimum of 30% of net broadcasting revenues back into their respective sports and to make their events available to free-to-air broadcasters in live, recorded or highlights form so that they can be viewed by the vast majority of the population.
The Football Association, England and Wales Cricket Board, Rugby Football League, Rugby Football Union, The R&A and the LTA (jointly with the All England Lawn Tennis Club on behalf of The Championships, Wimbledon) were compliant with both requirements in the 2018/19 compliance period.
Commenting on this year’s review of Code compliance, Chair Jon Zeff said:
“The level of reinvestment committed by signatories to the Code highlights the crucial role the Code plays in ensuring that revenues generated at the top end of sport contribute to the long-term development of the grassroots to create opportunities for all.
“Another key aspect of the Code is the assurance that, wherever possible, the best sporting events are available to everyone and access to them is not dependent on the ability to pay for a subscription service.
“£163 million represents a significant contribution to the development of the respective sports and reinforces the importance of the Code as a collective commitment by governing bodies and event organisers.”
Bodies who are signatories to the accessibility requirement only, and were compliant in this regard, were the European Tour, Premier League and UK Athletics.
The Sport and Recreation Alliance is delighted to announce that the organisation will be hosting a special event at St James’s Palace on 12 November 2025 to mark its 90th anniversary.
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Yesterday, the Sport and Recreation Alliance were delighted to be joined by MPs, Peers and colleagues from across the sector for a panel discussion featuring representation from the Lawn Tennis Association, Sport England, The Football Association and the England and Wales Cricket Board, who spoke on the importance of protecting community sport and recreation spaces within the planning system.
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Exploring how a traditional South Asian sport is building community, fostering inclusion, and shaping a more diverse and representative sporting landscape across the United Kingdom.
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