Sport England has today announced a new multi-million pound marketing campaign aimed at getting more girls and women into sport.
The announcement was made at today’s Women’s Sport Conference, organised by the Department for Culture, Media and Sport.
The This Girl Can campaign is designed to be a celebration of active women across the country, demonstrating that girls and women of any size, ability or experience can make sport an enjoyable part of their lives.
It will be delivered with a range of partner organisations and is intended to address the persistent gender gap which means that more men play sport than women at every age. It will initially launch through digital communications channels (you can follow @ThisGirlCanUK on Twitter already) and will be followed by a TV campaign in the New Year.
Jennie Price, Sport England Chief Executive, launched the campaign to an audience of more than 300 leading names from sport, politics and the media at an event aimed at creating a shared vision for women’s sport. Minister for Sport, Helen Grant MP and Edward Timpson, Parliamentary Under Secretary of State for Children and Families, were amongst the speakers.
Others included British Fed Cup Team Captain Judy Murray, 2013 Wimbledon Singles Champion Marion Bartoli, BBC Director of Sport Barbara Slater, Rugby World Cup 2015 Chief Executive Debbie Jevans, Sport England chief executive Jennie Price, UK Sport chief executive Liz Nicholl and RFU chief executive Ian Ritchie.
The Women’s Sport and Fitness Foundation today unveiled its new name too – it will now be known simply as Women in Sport.
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