21 Mar 2019

Sport and physical activity must be enjoyable if we are to solve inactivity crisis

Sport and physical activity must be enjoyable if we are to solve inactivity crisis  news article image

Responding to the findings, Emma Boggis, CEO at the Alliance said: “Like many we were very concerned about the findings reported last year when the first Active Lives Children data was published so it’s useful to have some more insight into what may be driving the worryingly low levels.   

I don’t think it’s a surprise that enjoyment plays the biggest part in dictating how active a child is, but with this insight we need to do more collectively to increase the percentage of children, from the current 51%, who strongly agree that they enjoy taking part.  

If we can make sport and activity fun for all then we will have made huge strides in tackling the current inactivity crisis. Last year we launched a new, long-term campaign calling for every child to have the fundamental #RightToBeActive. As part of that campaign we are urging government, Sport England, others across the sport and recreation sector as well as stakeholders working in education, health and youth engagement to join us to help get the next generation active. 

There is already incredible work being carried out across the country by our members and many, including Swim England, England Athletics and British Cycling have supported #RightToBeActive, but I’d urge others to join us in championing this critical issue. 

“This report highlights the importance of developing and retaining physical literacy in our young people. The upcoming School Sport Action Plan is a real opportunity for government to set a clear framework of how we can bring physical literacy onto a par with numeracy and literacy in schools. 

“Beyond this we believe we need a clear, long-term approach which reflects the scale of the challenge ahead and addresses the needs of our children within and beyond the school gates. Most importantly, we want to see children at the heart of this decision-making process.  

“To make sure we are putting our own advice into action, we have recently created a Youth Advisory Panel, which will meet for the first time next month, to help inform our future work in this area. If children are telling us they don’t enjoy what’s currently on offer, let’s all work with them to create opportunities which do meet their needs.” 

The full report is available on the Sport England website here.

Latest News

20 Jun 2025

Alliance responds as more details announced from Government following its Spending Review

The Sport and Recreation Alliance welcomes Government’s commitment to investing in community sport, recreation and physical activity, and its recognition of the social and economic value it provides.

Read more Arrow Right
12 Jun 2025

Sport, recreation and physical activity sector calls for clear vision from Government as Spending Review signals commitment to national health and growth

The National Sector Partners Group has issued a joint statement following the announcement of the Government’s Comprehensive Spending Review today.

Read more Arrow Right
10 Jun 2025

Statement from the Alliance on appointment of new Sport England CEO

Today Sport England has announced the appointment of its new Chief Executive, Simon Hayes, who will begin the role in September.

Read more Arrow Right

Become a member

Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!

Register now

Our Partners

Admincontrol logoAir IT logoGateley Legal logoSport:80 logoZellar logo93FT logo