4 Mar 2011

Rebranding complete

The final stage of our rebranding has been completed today with the mounting of the new Sport and Recreation Alliance logo outside our offices on Caxton Street in London (issues with the landlord meant we couldn’t get it up any sooner!). We think it looks great.

If your website or publications are still using the old CCPR logo then please get in touch with James Stibbs and he can forward you our new branding.

Back to all news

Latest News

23 Feb 2026

Alliance celebrates British success at 2026 Winter Olympic Games

The Sport and Recreation Alliance congratulates its members and Team GB for an incredibly successful Games in Milano Cortina.

17 Feb 2026

Alliance welcomes JMW as official legal partner

The Sport and Recreation Alliance is delighted to announce a partnership with full-service law firm JMW, who become the organisation’s official legal partner.

10 Feb 2026

UK sports bodies invest record broadcast revenues into grassroots sport

UK sports bodies invested a record £213.2m of broadcast revenues over the last year to grow their sport and support grassroots delivery. This represents a new record amount and an increase of £15.3m compared to the previous compliance period.

View all news

Become a member

Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!