Passion for Leisure: A view of the UK leisure consumer, looks at the key drivers of the UK leisure market, how consumer behaviour is changing and the impact the growth of the leisure sector is having on the broader economy.
The report finds the turnover of sports activities and clubs, gyms and health clubs has grown by 6.1% year on year from 2010 to 2014 and is now estimated to be in excess of £15.3bn. It also highlights the contribution made to the UK economy by hosting events like the Olympic and Paralympic Games, Commonwealth Games and the Rugby World Cup.
Deloitte used a sample of over 3,000 for its data collection and found that 42% had claimed to have spent money on gyms or other sports. It also discovered that spending on gym memberships rose by 44% in 2015, attributing this to the growth of pay-as-you-go gyms and the increasing adoption of wearable technology.
The report closes by looking to the future of the leisure sector and recommends that it embraces technological change and places more emphasis on engaging with consumers in order to make them brand advocates.
You can read the full report here.
The National Sector Partners Group (NSPG) has written to the Prime Minister ahead of next week’s Spending Review to urge the Government to back the sector through a sustained plan for investment and a clear strategy for increasing participation in sport and physical activity.
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Yesterday, the Sport and Recreation Alliance hosted a session of the All Party Parliamentary Group for Sport and Physical Activity, which took the format of a roundtable discussion on the economic value of sport and physical activity.
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This week (12 -18 May) is Mental Health Awareness Week, spotlighting the theme of 'Community'. This focus underscores the profound impact that belonging and collective engagement have on our mental wellbeing.
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Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!
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