Passion for Leisure: A view of the UK leisure consumer, looks at the key drivers of the UK leisure market, how consumer behaviour is changing and the impact the growth of the leisure sector is having on the broader economy.
The report finds the turnover of sports activities and clubs, gyms and health clubs has grown by 6.1% year on year from 2010 to 2014 and is now estimated to be in excess of £15.3bn. It also highlights the contribution made to the UK economy by hosting events like the Olympic and Paralympic Games, Commonwealth Games and the Rugby World Cup.
Deloitte used a sample of over 3,000 for its data collection and found that 42% had claimed to have spent money on gyms or other sports. It also discovered that spending on gym memberships rose by 44% in 2015, attributing this to the growth of pay-as-you-go gyms and the increasing adoption of wearable technology.
The report closes by looking to the future of the leisure sector and recommends that it embraces technological change and places more emphasis on engaging with consumers in order to make them brand advocates.
You can read the full report here.
Here is an end-of-week wrap on some key workstreams we’re undertaking for you, our members, that we want to bring to your attention. It covers a number of important pieces of information for consideration or action.
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Read the statement from Sport and Recreation Alliance CEO, Lisa Wainwright MBE.
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International Women’s Day serves as a reminder of the importance of gender equality, not just in society at large, but in all sectors, including sport and recreation. While progress has been made in many areas, there remains a glaring need for greater representation of women in leadership roles, particularly on boards and as chairs of sports organisations.
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Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!
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