Passion for Leisure: A view of the UK leisure consumer, looks at the key drivers of the UK leisure market, how consumer behaviour is changing and the impact the growth of the leisure sector is having on the broader economy.
The report finds the turnover of sports activities and clubs, gyms and health clubs has grown by 6.1% year on year from 2010 to 2014 and is now estimated to be in excess of £15.3bn. It also highlights the contribution made to the UK economy by hosting events like the Olympic and Paralympic Games, Commonwealth Games and the Rugby World Cup.
Deloitte used a sample of over 3,000 for its data collection and found that 42% had claimed to have spent money on gyms or other sports. It also discovered that spending on gym memberships rose by 44% in 2015, attributing this to the growth of pay-as-you-go gyms and the increasing adoption of wearable technology.
The report closes by looking to the future of the leisure sector and recommends that it embraces technological change and places more emphasis on engaging with consumers in order to make them brand advocates.
You can read the full report here.
The Sport and Recreation Alliance welcomes Government’s commitment to investing in community sport, recreation and physical activity, and its recognition of the social and economic value it provides.
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The National Sector Partners Group has issued a joint statement following the announcement of the Government’s Comprehensive Spending Review today.
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Today Sport England has announced the appointment of its new Chief Executive, Simon Hayes, who will begin the role in September.
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