Passion for Leisure: A view of the UK leisure consumer, looks at the key drivers of the UK leisure market, how consumer behaviour is changing and the impact the growth of the leisure sector is having on the broader economy.
The report finds the turnover of sports activities and clubs, gyms and health clubs has grown by 6.1% year on year from 2010 to 2014 and is now estimated to be in excess of £15.3bn. It also highlights the contribution made to the UK economy by hosting events like the Olympic and Paralympic Games, Commonwealth Games and the Rugby World Cup.
Deloitte used a sample of over 3,000 for its data collection and found that 42% had claimed to have spent money on gyms or other sports. It also discovered that spending on gym memberships rose by 44% in 2015, attributing this to the growth of pay-as-you-go gyms and the increasing adoption of wearable technology.
The report closes by looking to the future of the leisure sector and recommends that it embraces technological change and places more emphasis on engaging with consumers in order to make them brand advocates.
You can read the full report here.
The Government has announced that pubs, clubs and live music venues are set to receive a 20% reduction to their business rates bills from April next year.
Read more
The Sport and Recreation Alliance was delighted to join over 900 delegates from around the world from 9-11 July, at the International Convention Centre (ICC) in Birmingham, for the International Working Group (IWG) on Women & Sport Global Summit 2026.
Read more
A joint contribution from the Sport and Recreation Alliance, /Together, Sport England and the Eden Project.
Read more
Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!
Register now
