Passion for Leisure: A view of the UK leisure consumer, looks at the key drivers of the UK leisure market, how consumer behaviour is changing and the impact the growth of the leisure sector is having on the broader economy.
The report finds the turnover of sports activities and clubs, gyms and health clubs has grown by 6.1% year on year from 2010 to 2014 and is now estimated to be in excess of £15.3bn. It also highlights the contribution made to the UK economy by hosting events like the Olympic and Paralympic Games, Commonwealth Games and the Rugby World Cup.
Deloitte used a sample of over 3,000 for its data collection and found that 42% had claimed to have spent money on gyms or other sports. It also discovered that spending on gym memberships rose by 44% in 2015, attributing this to the growth of pay-as-you-go gyms and the increasing adoption of wearable technology.
The report closes by looking to the future of the leisure sector and recommends that it embraces technological change and places more emphasis on engaging with consumers in order to make them brand advocates.
You can read the full report here.
Today (14th November) marks the start of UK Disability History Month (UKDHM), an annual event dedicated to highlighting the journey toward equality for disabled people. It celebrates progress and advocates for a future of full inclusion and equal opportunity.
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Today, the Sport and Recreation Alliance is publishing an updated version of the UK Concussion Guidelines for Non-Elite (Grassroots) Sport.
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The Alliance is delighted to announce that Ruth Hall and Alex Jordan have joined the Board, and started their four-year terms following the Alliance’s Annual General Meeting on 15 October.
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Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!
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