Passion for Leisure: A view of the UK leisure consumer, looks at the key drivers of the UK leisure market, how consumer behaviour is changing and the impact the growth of the leisure sector is having on the broader economy.
The report finds the turnover of sports activities and clubs, gyms and health clubs has grown by 6.1% year on year from 2010 to 2014 and is now estimated to be in excess of £15.3bn. It also highlights the contribution made to the UK economy by hosting events like the Olympic and Paralympic Games, Commonwealth Games and the Rugby World Cup.
Deloitte used a sample of over 3,000 for its data collection and found that 42% had claimed to have spent money on gyms or other sports. It also discovered that spending on gym memberships rose by 44% in 2015, attributing this to the growth of pay-as-you-go gyms and the increasing adoption of wearable technology.
The report closes by looking to the future of the leisure sector and recommends that it embraces technological change and places more emphasis on engaging with consumers in order to make them brand advocates.
You can read the full report here.
On Monday 16 March, the Alliance joined the Prime Minister and Secretary of State for Culture Media and Sport, as well as members and sector partners, at 10 Downing Street for a reception celebrating grassroots sport.
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Parliamentarians, National Governing Bodies and sector leaders came together in Westminster this week for the inaugural All-Sport All Party Parliamentary Group Reception, hosted by the APPG for Sport and Physical Activity, which the Sport and Recreation Alliance acts as secretariat for.
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The Sport and Recreation Alliance congratulates its members and Team GB for an incredibly successful Games in Milano Cortina.
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