7 May 2014

New report shows disabled people want activities which connect emotionally with their lives

New report shows disabled people want activities which connect emotionally with their lives news article image

Disabled people are more likely to respond to activities which connect to their everyday values according to a new report by the English Federation of Disability Sport.

The Motivate Me report builds on the English Federation of Disability Sport’s (EFDS) Lifestyle Report, released in September 2013. This new report uses qualitative research, conducted by the agency 2CV, to provide a better understanding of what motivates disabled people to be active.

The study involved 14 disabled men and women, aged 18 or over, with various impairments and within the wide spectrum from non-active to active.

The stark reality is that disabled people are still half as likely to be active as non-disabled people.

Among the findings, the report identifies that:

  • the majority of current sport and physical activity initiatives aimed at disabled people are failing to engage audiences effectively
  • this has been attributed to the fact that the opportunities and their promotion tend to focus on the audience’s disability or impairment and miss the emotional connection required to attract disabled people
  • more often than not disabled people are looking for opportunities, which are as likely to appeal to their non-disabled friends and family
  • disabled people want opportunities, which enable them to be active wherever and in whatever sport or activity they choose
  • the extent to which a disabled person identifies with being disabled varies greatly from one person to the next – for most disabled people within this report, their impairment does not drive their inspiration to be active.

Barry Horne, Chief Executive of EFDS, thinks that the study shows that we need to approach disabled sport in a different way.

"The study highlights that a great majority of disabled people are more likely to respond to opportunities to get active when they tap into the things that matter to them most.

"These include the way they connect to their everyday values including: building friendships, maintaining health, becoming more independent and progressing in life."

Download the Motivate Me report.

Read more Sport and Recreation Alliance news.

Latest News

31 Oct 2024

Autumn Budget 2024 – What does it mean for sport and recreation?

On Wednesday 30 October, Chancellor of the Exchequer Rachel Reeves MP delivered her first Budget statement to the House of Commons. Whilst the Budget’s core focus was on a number of key tax rises to fund increased spending on health and education, we look below at some of the measures which will be of interest for Alliance members and the sport and recreation sector.

Read more Arrow Right
31 Oct 2024

A step to “fix the foundations” but sport, recreation and physical activity sector left absent from the role it can play in supporting the economy and the health of the nation

The National Sector Partners Group (NSPG) has issued the following response to the Chancellor’s Autumn Budget 2024.

Read more Arrow Right
28 Oct 2024

Black History Month: A Time for Reflection, Progress, and Future Action

As Black History Month (BHM) comes to a close, the Alliance is proud to have celebrated this with our members and sector leaders who – like us – are seeking to make sport, recreation and physical activity more accessible and equitable for everyone.

Read more Arrow Right

Become a member

Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!

Register now

Our Partners

Admincontrol logoAir IT logoGateley Legal logohelp me Angela logoHowden logoMarsh Sport logoSport:80 logoZellar logo93FT logo