Today marks the beginning of an exciting new chapter for our organisation. Following a long process of consultation and implementation, today is the day on which we unveil our new identity to the world - as the Sport and Recreation Alliance.
We continue to be the same organisation, with the same good people, doing the same good work on behalf of our members but we have taken the momentous decision to change our name so that more people can understand what we are doing.
Why has CCPR changed its name?
After 66 years under the name CCPR (which stood for Central Council of Physical Recreation, since you ask), it was time for change. Many people new to our organisation and its work didn't understand our name. We would have to spend valuable time in snatched conversations to give people a clue about what our role was. People told us it was a barrier to a wider understanding of sport and recreation and the valuable function we perform for the sector.
Our new name - the Sport and Recreation Alliance - tells people much more about the organisation and its work. We are an alliance of sport and recreation organisations - the governing and representative bodies in the sector - and we work collaboratively to put forward the views of our members and provide them with the services they need.
What does the new name and brand say about us?
rnWe hope that the new name and brand give people much more of an idea about the kind of work we do. For starters, it tells you we work in sport and recreation, which is an immediate improvement on the old name. It reflects the breadth of our membership - it's not just sports governing bodies we work for, but also organisations such as The Ramblers and the British Wheel of Yoga. And it tells you we all work together for the good of our sector and our members.
We hope our new visual identity reflects some of our core values - dynamism, collaboration, authority, trustworthiness, unity. And that you like it. You can't please all of the people all of the time but we've worked hard to create something which we hope will mean more to more people.
The Sport and Recreation Alliance is delighted to announce that the organisation will be hosting a special event at St James’s Palace on 12 November 2025 to mark its 90th anniversary.
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Yesterday, the Sport and Recreation Alliance were delighted to be joined by MPs, Peers and colleagues from across the sector for a panel discussion featuring representation from the Lawn Tennis Association, Sport England, The Football Association and the England and Wales Cricket Board, who spoke on the importance of protecting community sport and recreation spaces within the planning system.
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Exploring how a traditional South Asian sport is building community, fostering inclusion, and shaping a more diverse and representative sporting landscape across the United Kingdom.
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Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!
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