Today marks the beginning of an exciting new chapter for our organisation. Following a long process of consultation and implementation, today is the day on which we unveil our new identity to the world - as the Sport and Recreation Alliance.
We continue to be the same organisation, with the same good people, doing the same good work on behalf of our members but we have taken the momentous decision to change our name so that more people can understand what we are doing.
Why has CCPR changed its name?
After 66 years under the name CCPR (which stood for Central Council of Physical Recreation, since you ask), it was time for change. Many people new to our organisation and its work didn't understand our name. We would have to spend valuable time in snatched conversations to give people a clue about what our role was. People told us it was a barrier to a wider understanding of sport and recreation and the valuable function we perform for the sector.
Our new name - the Sport and Recreation Alliance - tells people much more about the organisation and its work. We are an alliance of sport and recreation organisations - the governing and representative bodies in the sector - and we work collaboratively to put forward the views of our members and provide them with the services they need.
What does the new name and brand say about us?
rnWe hope that the new name and brand give people much more of an idea about the kind of work we do. For starters, it tells you we work in sport and recreation, which is an immediate improvement on the old name. It reflects the breadth of our membership - it's not just sports governing bodies we work for, but also organisations such as The Ramblers and the British Wheel of Yoga. And it tells you we all work together for the good of our sector and our members.
We hope our new visual identity reflects some of our core values - dynamism, collaboration, authority, trustworthiness, unity. And that you like it. You can't please all of the people all of the time but we've worked hard to create something which we hope will mean more to more people.
The Sport and Recreation Alliance and the physical activity sector have published an open letter to the Government on the impact of Pathways to Work on disabled people and activity levels across the UK.
Read more
Here, we seek to update you on some of the key workstreams we’re focused on, as well as provide an overview of the ways in which you, our members, can foster more inclusive, equitable, and diverse environments for your organisations, including advertising some of the training options we provide (at discount!) and job postings too.
Read more
Here is an end-of-week wrap on some key workstreams we’re undertaking for you, our members, that we want to bring to your attention. It covers a number of important pieces of information for consideration or action.
Read more
Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!
Register now
