1 Oct 2015

Active Summer Fun campaign captures disabled people's stories

Active Summer Fun campaign captures disabled people's stories  news article image

This summer, the English Federation of Disability Sport (EFDS) and National Disability Sports Organisations (NDSOs) launched an exciting participation campaign to encourage more disabled people to be active. Now, as Active Summer Fun comes to end, its time to reflect on the campaign's impact over the warmer months.

From July to September, Active Summer Fun has supported more disabled people to find out and play out.

Backed by Sport England, both EFDS and NDSOs promoted the campaign across digital channels using a vibrant collection of images. On social media, lots of individuals and sports providers used #ActiveSummerFun to show their support for the campaign.

Active Summer Fun was created in response to research that shows disabled people are unsure where to find out about activities, are motivated by having fun and want to take part with friends and family.

Over the last three months, Active Summer Fun event calendar has promoted over 120 sport and physical activity opportunities for disabled people. Along with information about the right people and organisations that can support disabled people to be more active.

The campaign also encouraged disabled people to get involved and tell us how they have enjoyed being active over summer.

From July to September 24 stories were shared on the EFDS website from active disabled people. They recalled their own activities, taking part in everything from horse riding and sitting volleyball, to deaf football and golf.

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