7 Sep 2015

Sport England opens consultation on participation measurement methods

Sport England opens consultation on participation measurement methods news article image

Sport England, the non-departmental public body for sport, is reviewing how it gathers data around the measurement of sports participation.

Currently, Sport England releases participation data as part of its Active People Survey. The Active People Survey is carried out via a large landline telephone survey with an annual sample size of around 165,000.

However, given changing patterns of telephone use, surveys based purely on residential landlines do not have complete or even coverage of the target population.

With increasing changes in technology, Sport England are looking to explore new and alternative approaches to data gathering to ensure the right arrangements are in place for the next 5-15 years.

Survey designs reflecting newer methods, such as online and mobile phone, have been explored and proven to be viable alternatives to meet Sport England’s strategic and performance measurement requirements in the future.

The new survey, designed to support a new strategy, will mean new data and information being presented in new ways to enable the sector to identify trends and increase participation.

Sport England is keen to emphasise that it regards any fresh process as a new survey, not the continuation or evolution of the current Active People Survey.

Sport England will consult with users and other interested parties on future arrangements for the measurement of sports participation.

Responses to the consultation, which closes at midnight on 14 October 2015, can be made via the Sport England website.

The Sport and Recreation Alliance will be responding to this consultation is encouraging its members to feed in their views as part of this process.

Members can send in their views and responses here.

Latest News

20 Jun 2025

Alliance responds as more details announced from Government following its Spending Review

The Sport and Recreation Alliance welcomes Government’s commitment to investing in community sport, recreation and physical activity, and its recognition of the social and economic value it provides.

Read more Arrow Right
12 Jun 2025

Sport, recreation and physical activity sector calls for clear vision from Government as Spending Review signals commitment to national health and growth

The National Sector Partners Group has issued a joint statement following the announcement of the Government’s Comprehensive Spending Review today.

Read more Arrow Right
10 Jun 2025

Statement from the Alliance on appointment of new Sport England CEO

Today Sport England has announced the appointment of its new Chief Executive, Simon Hayes, who will begin the role in September.

Read more Arrow Right

Become a member

Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!

Register now

Our Partners

Admincontrol logoAir IT logoGateley Legal logoSport:80 logoZellar logo93FT logo