The CAP writes and maintains the rules contained in both the Broadcast (i.e. TV and radio) and Non-broadcast (i.e. print and online) Codes of Advertising Practice which are enforced by the independent regulator the Advertising Standards Authority.
This announcement is also linked closely to the recent report of the Health Select Committee inquiry into Childhood Obesity which recommended that the Codes of Advertising Practice be tightened to restrict the extent to which HFSS foods can be advertised to children.
The forthcoming CAP consultation will be of interest to sports governing bodies not only from a public health perspective but also due to the potential impact upon sponsorship and/or other commercial arrangements with HFSS food brands. The Alliance will ensure further detail is circulated to members in due course once the consultation is made public.
As 2024 concludes and as we look ahead to 2025, the Alliance has published a message to members and partners.
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Are you looking for an opportunity to work in the UK sport and physical activity sector and play a leading role in supporting and promoting a network of impactful and inspirational members?
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Sport and Recreation Alliance responds to Active Lives Children and Young People report.
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