The CAP writes and maintains the rules contained in both the Broadcast (i.e. TV and radio) and Non-broadcast (i.e. print and online) Codes of Advertising Practice which are enforced by the independent regulator the Advertising Standards Authority.
This announcement is also linked closely to the recent report of the Health Select Committee inquiry into Childhood Obesity which recommended that the Codes of Advertising Practice be tightened to restrict the extent to which HFSS foods can be advertised to children.
The forthcoming CAP consultation will be of interest to sports governing bodies not only from a public health perspective but also due to the potential impact upon sponsorship and/or other commercial arrangements with HFSS food brands. The Alliance will ensure further detail is circulated to members in due course once the consultation is made public.
A joint contribution from the Sport and Recreation Alliance, /Together, Sport England and the Eden Project.
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The government has announced that it will be investing more than £1 billion in PE and school sport over the next three years.
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We welcome the publication of the Department for Culture, Media and Sport Select Committee’s “Game On: Community and School Sport” report, which identifies a series of recommendations to government to strengthen grassroots sport and physical activity.
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Joining the Sport and Recreation Alliance is pretty simple, but worthwhile!
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