The CAP writes and maintains the rules contained in both the Broadcast (i.e. TV and radio) and Non-broadcast (i.e. print and online) Codes of Advertising Practice which are enforced by the independent regulator the Advertising Standards Authority.
This announcement is also linked closely to the recent report of the Health Select Committee inquiry into Childhood Obesity which recommended that the Codes of Advertising Practice be tightened to restrict the extent to which HFSS foods can be advertised to children.
The forthcoming CAP consultation will be of interest to sports governing bodies not only from a public health perspective but also due to the potential impact upon sponsorship and/or other commercial arrangements with HFSS food brands. The Alliance will ensure further detail is circulated to members in due course once the consultation is made public.
The Sport and Recreation Alliance has today published its new five-year strategy, titled ‘A United Voice for Sport and Recreation’.
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The Government recently announced new plans that aim to more than double the share of primetime slots dedicated to women’s and girls’ sports teams at Government-funded facilities across England, following the success of the Lionesses in Switzerland.
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The Sport and Recreation Alliance has today released its 2024/25 Impact Report, highlighting some of the organisation’s key achievements from the last 12 months.
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