The Sport and Recreation Alliance is delighted to announce a new organisation to its Corporate Partner roster, Good Egg.
Good Egg is a creative consultancy specialising in sport-related design and branding. It helps clients achieve clarity and consistency across all brand applications. With expertise in graphics, interiors and retail, backed-up by strong delivery skills, it is able to undertake the strategic, creative and implementation stages of a project equally well.
Good Egg was formed in 2009 with studios in Horsham, West Sussex. The team there has a broad range of client and agency experience and is supported by a network of specialists who build into responsive teams on a project by project basis. This is how Good Egg can offer great value coupled with a high level of expertise.
Good Egg's client list is diverse and growing. For the last five years it has worked with The All England Lawn Tennis Club at Wimbledon on retail projects in collaboration with IMG. This has extended to signage schemes and Museum projects. Recently it worked on graphic communications for Sport England and Active Sussex. Activity in other sectors has included design for financial institutions (Barclays Bank), computer gaming (The Creative Assembly) and public services (Horsham District Council).
With its own unique insight into design for sports, backed-up by a broad knowledge of sport and recreation through participation and personal interest, Good Egg's ultimate aim is to help clients use design as a valuable business tool to deliver tangible results.
Commenting on the new partnership, Luke Roberts, Business Development Manager at the Sport and Recreation Alliance said: "The Sport & Recreation Alliance is pleased to partner with Good Egg Design given their specialism in sport-related design and branding. With their impressive current client list and positive testimonials, we are confident that member organisations will be in safe hands when working with Good Egg and will receive a high-quality service."
To find out more about Good Egg and our other Corporate Partners, click here.
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